It says showing people ages 10 to 24 how too much sun exposure can affect their looks now and later in life can be much more effective than warning them they're at risk for skin cancer years from now.
Experts say young people are not concerned for the most part with their own mortality. But for skin cancer, if you can point out that they are prematurely aging or wrinkling, they are much quicker to respond and use sun precautions.
