PETA launches anti-McDonald's effort

February 17, 2009 12:17:46 PM PST
PETA, or People for the Ethical Treatment of Animals, has launched a new attack on McDonalds over what the groups calls cruel methods of killing chickens for food.Rock star Chrissie Hynde joined the group in front of the Rock and Roll McDonalds in Chicago on Clark and Ontario.

PETA accuses the fast food giant of allowing its U.S. chicken suppliers to use a slaughter method that often causes birds to endure broken bones and abuse by workers.

Friday, PETA launched its "I'm Hatin' It" campaign, which mocks McDonald's "I'm Lovin' It" slogan. PETA says its trying to protect customers who buy fast food during these tough economic times.

"In the recession that we're in now, McDonald's is the only company that's thriving because everyone wants to eat cheap. So,we're begging them to start using more humane methods," a PETA representative told ABC7 Chicago.

McDonald's released a statement that it supports its chicken suppliers' use of controlled atmosphere stunning and electrical stunning and expects the workers to treat animals humanely.