INTRODUCING POWER BY FIFTY CENT FROM LIGHTHOUSE BEAUTY A NEW FRAGRANCE FROM ONE OF HIPHOP'S MOST POWERFUL PLAYERS
THINK: The singular scent of power.
WHAT IT IS: A fresh glimpse at the life and times of Curtis Jackson. After first learning about wielding power on the streets, Curtis Jackson, a.k.a. 50 Cent, broke into the rap game to use that power for good. Rising from the streets to become a celebrated artist, unrivalled entrepreneur and generous philanthropist, 50 Cent is living proof of how power can be used positively. With the launch of his new fragrance, Power by fifty cent, the icon is empowering millions of fans to choose the same path and find the courage to make an impact.
Recognized as one of the most visionary and prolific artists of his time, 50 Cent has relied on his street smarts to elevate him from entertainment powerhouse to entrepreneur extraordinaire. More than a multi-talented mogul, 50 Cent is the embodiment of fearlessness: By trusting the instincts that helped him survive on the streets, 50 Cent let go of fear and skyrocketed to achieve the tremendous success he boasts today. This invincibility and empowerment are at the heart of Power by fifty cent, a potent new scent that captures the icon's unparalleled confidence, street savvy and limitless power.
"For me, power isn't just something you learn on the street or in the boardroom-it's a way of life," explains 50 Cent. "I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle."
Strong, masculine and powerful, the scent is composed of a tonic freshness built with green citrus fruity notes juxtaposed against a musky, woody background. Top notes consisting of lemon leaves, black pepper and Artemisia are followed by a heart of dark woods, coriander and nutmeg with a drydown of patchouli, musk and oak moss. Developed by fragrance house Firmenich, the scent evokes both the grittiness of 50 Cent's origins and the heady rush that accompanied his rise to power.
Power by fifty cent is captured in a bold, dark bottle created by the design firm, Maesa. The bottle is capped with an imposing top rimmed with pillars, reinterpreting a timeless sign of power for a modern age. Grommets and metal hardware evoke the strength and permanence of the fragrance enclosed within, making a powerful statement.
WHAT IT COSTS: 1.7 oz Eau de Toilette, $50.50; 3.4 oz Eau de Toilette, $68.50; 3.4 oz; 2-piece gift set includes 3.4 oz Eau de Toilette and 3.4 oz Aftershave, $68.50
WHERE TO FIND IT: Exclusively At Macy's beginning November 2009
50 CENT OFFERS FANS MORE BANG FOR THEIR BUCK DELIVERS ORIGINAL MOVIE DVD WITH HIS NEW ALBUM BEFORE I SELF DESTRUCT
Also Included, For A Limited Time, Is Second DVD,
"Two Turntables And A Microphone: The Life And Death Of Jam Master Jay" Documentary
New Single "Baby By Me" Suggests"Have A Baby By Me, Become A Millionaire"
NEW YORK, NY - October 12, 2009- Though 50 Cent has sold nearly 30 million albums worldwide and scored eight Top 10 Hot 100 hits (including three #1s), he has not forgotten the hard times. So in these difficult economic days, the artist who debuted with Get Rich Or Die Tryin' will give something back to his fans by adding a free DVD of a full-length original movie to his much anticipated fourth album, Before I Self Destruct (Shady/Aftermath/Interscope), releasing Monday, November 23, 2009. In early September, 50 released the single "Baby By Me" produced by Polow da Don (Fergie, T.I., Ludacris).
The gritty 90-minute film, also titled Before I Self Destruct, written, directed and starring Curtis Jackson (aka 50 Cent), is a coming of age story about an inner city youth raised by a hardworking single mother. When his dream of becoming a basketball player fails to materialize, he finds himself employed in a supermarket. After his mother is tragically gunned down, Clarence (played by Jackson) is consumed by revenge and takes up a life of crime in order to support his younger brother.
But 50 Cent is offering even more for hip-hop fans with Before I Self Destruct. For a limited time, the package will also include a second DVD featuring "Two Turntables And A Microphone: The Life And Death Of Jam Master Jay," a documentary about 50 Cent's late mentor and friend. Hip-hop pioneer Jam Master Jay of Run-DMC gave 50 Cent his first big break in music by signing him to JMJ Records in the late 1990s. In fact, 50's first official recording was an appearance on a 1998 JMJ-produced Onyx album and Jay produced 50 Cent's first, though unreleased, album. 50 Cent executive produced the documentary and appears in the 85-minute film, along with Rev Run, Russell Simmons, Jay-Z, and others.
For the explosive Before I Self Destruct album, 50 Cent returned to working closely with Dr. Dre and Eminem as he did on Get Rich Or Die Tryin', his first official album. With Dr. Dre and Eminem producing and guesting, Before I Self Destruct is darker and harder than 2007's Curtis, as shown by the grimy single and video to "OK, You're Right" (produced by Dr. Dre), which was released earlier this year.
Before I Self Destruct, both album and film, continues 50 Cent's phenomenal rise from street culture hero to pop culture icon. 2003's Get Rich Or Die Tryin' sold 872,000 units in the first four days of its release, making it the fastest-selling debut disc in the SoundScan era (since 1991). The #1 Pop, #1 R&B/Hip-hop album was the biggest seller of 2003 and has sold more than 12 million copies worldwide. Tracks such as "In da Club," "21 Questions" and "P.I.M.P." scorched the airwaves.
2005's The Massacre, again #1 Pop, #1 R&B/Hip-hop, was the second biggest-selling album of that year and has sold more than 10 million copies worldwide. With the album's "Candy Shop," "Disco Inferno" and "How We Do," 50 Cent became the first solo artist in Billboard history to have three singles in the Top 5 in the same week. The 2005 Get Rich Or Die Tryin' soundtrack sold more than three million copies.
2007's Curtis reached #2 Pop and #2 R&B/Hip-hop, selling more than five million copies worldwide. Three tracks reached the Top 40: "I Get Money," "Ayo Technology" and "Straight To The Bank." Time magazine named "I Get Money" one of "The 10 Best Songs of 2007." Thanks to Curtis, 50 Cent was honored as the year's Best-Selling Hip-hop Artist at the 2007 World Music Awards. His music career has also been marked by an impressive 13 Grammy nominations, from Best New Artist to Best Rap Album.
In addition to his record label, G-Unit Records, 50 Cent has enjoyed enormous global success across a vast array of entrepreneurial ventures, including videogames, clothing, footwear, beverages, personal care products, automotive and books. 50 has joined forces with New York Times best-selling author Robert Greene ("The 48 Laws of Power") to introduce a groundbreaking collaboration, "The 50th Law," which recently landed on the New York Times' best sellers list. He has also starred in a handful of films, including 2005's semi-autobiographical Get Rich Or Die Tryin', Al Pacino and Robert De Niro's Righteous Kill and now Before I Self Destruct, which also marks Curtis Jackson's directorial debut.
BEFORE I SELF DESTRUCT TRAILER: http://www.imeem.com/50cent
(PRESS RELEASE: BOOK)
In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson
Meet 50 Cent
Fragrance Launch & Signing
Macy's
State & Randolph
Monday, noon
