Target could begin selling Amazon's Kindle

April 9, 2010 7:07:27 PM PDT
Amazon's popular Kindle could soon be sold at Target stores, possibly by the end of the month.

Until now, the Kindle was sold strictly online.

Apple's new iPad and the anticipated arrival of tablet computers from like HP and Dell has increased the stakes for e-reader makers.

Industry analysts say the push to sell e-readers in stores should get more intense which may spur e-book sales to keep up with their own rapid growth rate.