NFL reaching out to female fans

September 27, 2010 3:23:16 PM PDT
The National Football League has a new marketing campaign aimed at women.A $10 million effort features a new website and television commercials. The league has also created thousands of new products for women, including jeans with logos, flip-flops and yoga mats.

Shoppers will also see the products at stores like Victoria's Secret.

The NFL says women's apparel is its fastest growing business.