October 16, 2010 (CHICAGO) --
The Rainbow PUSH coalition marked Breast Cancer Awareness month by unveiling its Pink initiative Saturday.The program calls on people to free themselves of the fear and phobia of breast cancer and urges people to educate themselves and others on the disease.
Rev. Jesse Jackson spoke to the audience at Rainbow PUSH headquarters about the importance of mammograms and self exams.
A breast cancer information fair also took place at PUSH headquarters.