Lazoo Clothes for Kids

October 28, 2010 Lazoo ( clothes for children are now available in the United States for the first time. The playful fashion line, priced from $6.99 to $24.99, is being launched this weekend at Babies-R-Us. Lazoo offers apparel in sizes 0 to 4T, accessories, backpacks, plush toys, and activity books.

The first Lazoo books were published in Japan, written and illustrated by the design firm known as Lazoo. More than simple coloring books, the Lazoo books were designed to help children explore their creativity and imagination. "The world soon fell in love with Lazoo's 'color outside the lines' spirit," says Michael Kule, father of five and children's retail veteran. Millions of copies of Lazoo books have been sold across three continents.

In 2009, best-selling children's authors and publishers David Gomberg and Justin Heimberg brought the books to the Unites States for the first time with English editions. The books Holes and Squiggles were published by the duo's Seven Footer Press, followed by Imagine That, Let's Color, Stickers, and Incredible Stickers.

"Each of the Lazoo books allows children to 'think out of the box' by providing them unique ways to look at shapes, objects and motor skills," says Kule, who joined the authors to expand the Lazoo philosophy to clothing, plush toys and accessories.

Kule says Lazoo fashion for boys and girls from 6-months to 4-years-old feature vibrant colors, unique fabric combinations and appliqué, and simple silhouettes. They are durable for every day play, he adds.

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Lazoo wanted to create mix and match line for boys and girls. And here for the boys is the fun Monkey design. Blake's outfit has many layers so you can really mix and match and of course, create several different looks, all for under $60.

  • Monkey Turtleneck $12.99
  • Monkey Overalls $24.99
  • Monkey Backpack $16.99
  • Monkey plush toy $9.99

    Lazoo's signature line for girls features an embroidered ballerina design. The collection includes other pieces such as corduroy jacket and pants. Here are several favorites that are right on trend. You can mix and match and create two or three great outfits, all for under $55.

  • Ballerina Tutu Tulle Skirt: $16.99
  • Matching Sweater: $24.99
  • Turtleneck: $12.99
  • Ballerina Backpack: $16.99
  • Ballerina Plush Toy: $9.99

    Colder weather is on its way, and fleece is the fabric of choice. Jacob can take off the jacket and have a cool look with a fun graphic tee with cozy bottoms. The total look is around $35

  • Dino Fleece Jacket: $14.99
  • Dino Fleece Pants: $14.99 or 2 for $22
  • Peace Faux Double Layer Tee: $14.99

    A girl's look for cooler weather: same comfy fleece and with a sweet graphic design just for girls.

  • Flower Faux Double Layer Tee: $14.99
  • Fleece Pants in pink: $14.99 or 2 for $22

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