Ice cream eating contest marks shop's 10th year

July 3, 2011 4:35:08 PM PDT
Brain freeze is the definite downside of enjoying ice cream, but in one contest, brain freeze is a badge of honor.

Capannari Ice Cream in northwest suburban Mount Prospect is marking its 10 year anniversary with an ice cream eating contest

Competitors are served 10 scoops of their favorite flavor. The person who eats it all the fastest wins a $100 grand prize, and perhaps a side of brain freeze.