Harvard study: Beautiful women are like drugs

September 30, 2011

The brain-imaging study reveals that young men looking at a lovely young woman can set off the "reward center."

When shown pictures of various faces, only the females deemed beautiful triggered activity in brain regions previously associated with food, drugs and money.

Even when those males looked at attractive men's faces, the response was clearly different. The women triggered the "reward" factor, and the desire for more of that "view."

Copyright © 2019 WLS-TV. All Rights Reserved.