Wal-Mart to match lower prices for holiday season

October 24, 2011 (CHICAGO)

Wal-Mart says it will match prices on all of the products it sells, even after purchases are made. If you buy at item between November 1 and December 25 and then find it for less somewhere else, you will receive a Wal-Mart gift card for the difference.

The highly competitive holiday sales season accounts for as much as 40 percent of retailers' annual revenue.

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