Wal-Mart to match lower prices for holiday season

October 28, 2011 2:19:45 PM PDT
Wal-Mart is hoping to get a jump start on consumer spending for the holidays with a new price-matching strategy.

Wal-Mart says it will match prices on all of the products it sells, even after purchases are made. If you buy at item between November 1 and December 25 and then find it for less somewhere else, you will receive a Wal-Mart gift card for the difference.

The highly competitive holiday sales season accounts for as much as 40 percent of retailers' annual revenue.