Better Business Bureau is advising parents to do their homework before letting their child write to Santa this holiday season.
Writing to Santa has been a long lasting tradition, and while it seems innocent and fun, it is very important for adults to carefully review the site to determine who is seeking the information, how it will be used and whether it will be shared with third parties.
It should also state whether the company shares information with third parties, including advertisers, and whether the company publically discloses the information or retains the information for any future purpose.
- BBB offers the following 'Dear Santa' site review tips:
- Check to see what they want you to hand over. Websites directed to children should not ask a child to disclose more information than is reasonably necessary to participate in the activity - a first name and email address, for instance.
- Limit the personal information children share with Santa and omit physical addresses. In many cases, there really shouldn't be a need to share this information. Especially since Santa already knows where all the children live.
- Check websites for unwelcome content. Some sites are geared toward adults and may contain language or advertising adults may not want children to see.
- Check the links. Since hyperlinks can allow children to move seamlessly from one site to another, investigate the hyperlinks to assure children don't access inappropriate content.