Retailers bank on 'Super Saturday'

December 17, 2011 (CHICAGO)

Retailers are banking on "Super Saturday" sales to boost their bottom lines. By some estimates, Saturday is the busiest shopping day of the year -- even more so than Black Friday or Cyber Monday.

Because next Saturday is Christmas Eve, some stores will close early to give their employees time off. As a result, many stores are offering deep discounts to entice shoppers even though Christmas is a week away.

Although Thanksgiving sales set records, the drop in the following two weeks stands at 2.4 percent, which is the biggest drop in more than ten years.

Even if people are spending money, it doesn't always translate into profits. According to the National Retail Federation, for every dollar stores take in over the holiday season, they'll have to give back 9.9 cents in returns.

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