September 3, 2012 (CHICAGO) --
Retail prices for popcorn increased from $20 for a 50-pound bag to more than $30 due to the Midwest drought.Wholesale prices have also increased.
While consumers may have to pay more for popcorn at the supermarket, analysts say the price for popcorn at the movie theater may not increase.
Theater companies are concerned that moviegoers may stay away from the concession stand if there is a price increase.