Want to smell like Chicago? Perfumer creates scent

October 19, 2012 (CHICAGO)

"Tru Blooms" perfume is made using extracts from flowers grown only in Chicago. It's a first-of-its-kind effort, sustainable and some say it smells pretty good too.

Chicago-based Tru Fragrances started the project about a year and a half ago, according to Chief Marketing Officer Paul Leroue.

"We sat down and said 'How can we do something different that would honor Chicago, that would deal with beautification of Chicago, sustainability, maybe even create some jobs?' and 'Tru Blooms' became an idea we fell in love with," LeRoue said.

Tru Fragrances partnered with the Chicago Park District and several non-profits to grow and harvest flowers including lavender, roses and violets in neighborhoods all over the city.

"Quite frankly for the park district, they [Tru Fragrances] helped us out because the dollars that we would have spent planting our gardens, we didn't spend," the Director for the Department of Natural Resources at the Chicago Park District Adam Schwerner said. "They spent it planting our gardens."

The company is already eyeing additional locations for next year when they will plant a different combination of flowers to create an entirely new scent that will still be uniquely Chicago.

"Tru Blooms" is on sale at Water Tower Place and several other local retailers throughout the holiday season. They warn that once this batch is sold out, you will never be able to get quite this same scent again.

For more information visit www.trubloomschicago.com

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