Rainbow Loom Expo

March 21, 2014

Ng built the Rainbow Loom after watching his daughters make bracelets out of rubber bands and his creation has been Learning Express' hottest commodity for more than a year. The Rainbow Loom just won four awards at the 2014 Toy of the Year Awards in New York City, including "Toy of the Year" and "Activity Toy of the Year." The awards are regarded as the toy industry's version of the Oscars. Ng and local Learning Express Toys employees with Loom expertise will be at Allstate Arena from noon to 2 p.m. on March 23 to showcase new techniques for Rainbow Loom beginners as well as those who are "Loomatics." Ng and his family also will host a meet-and-greet and they look forward to seeing the many designs created with the loom. In addition, Ng will unveil a new Rainbow Loom product at the Expo. The first 2,500 people 15 and under to enter the Expo will receive an exclusive Chicago Wolves charm. Admission is free to the Expo with a paid ticket to the Wolves' 3 p.m. game versus Grand Rapids. "We are excited to host the inaugural Rainbow Loom Expo," said Mike Gordon, Wolves president of business operations. "I think our two brands align well bringing quality programming and entertainment for families. It should be a great day." "As the Rainbow Loom headquarters, Learning Express Toys is thrilled to partner with the Wolves for an afternoon of looming and entertainment," said Sharon DiMinico, founder of Learning Express Toys. "It is both fun and fascinating to hear Choon's success story in person. The day is certain to offer something for every age group." Learning Express Toys is the nation's leading franchisor of educational toy stores with more than 130 locations across the country and six in the Chicago area, each of which is locally owned and operated. For information on the Rainbow Loom Expo and tickets to Chicago Wolves games, call 1-800-THEWOLVES or visit ChicagoWolves.com.

Chicago Wolves
Rainbow Loom Expo
Allstate Arena
Expo: Noon -2pm
Wolves Game: 3pm

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