Top of the Morning: TheWit Hotel revives Loop nightlife

April 30, 2014 (CHICAGO)

You can't miss TheWit Hotel, with its lightning bolt stretching from top to bottom. Since the first day, TheWit has made a statement in the Loop. That's just what developer Scott Greenberg hoped for.

"It was my chance, in my way have a love note to the city and build something special to bring the energy back in this space," Greenberg said. "That's what everything in this hotel is all about." It's actually been described as the gateway to the Loop and the now-bustling Theater District. The 27-floor structure was hailed as a milestone for the area when it opened in June 2009.

"There was so much excitement because no one had built something new in the Loop to really celebrate the Loop," Greenberg said. "I felt that the people of Chicago really connected to this. So it gave me all this pride that everyone was coming together to celebrate."

TheWit Hotel is a state-of-the-art building and a world-class property, from its restaurants and spa to its much-talked about architectural details. Everywhere you look, there's no denying the unparalleled views. Guests can see the best of Chicago in every single direction.

"What I tried to do from the beginning is to not only bring interesting new features in this hotel that were not like other places in Chicago, but then borrow the energy from the city and bring that in," Greenberg said. "It takes it over the top."

Nowhere is that more evident than in the award-winning rooftop bar and restaurant called, appropriately enough, Roof. It features a retractable roof, a 3D projection system, two kitchens and so much more. But it's the view that led "Travel and Leisure Magazine" to name Roof one of the top-three rooftop bars in the world.

"From 1970 to when we opened this hotel, you didn't necessarily come down to the loop after 5 p.m. What's so exciting is what Chicago Magazine said 'TheWit and Roof single-handedly brought nightlife back to the Loop,'" Greenberg said.

"The whole orchestrated idea was to be a surge of energy that we are bringing back to Chicago and to State Street," Greenberg said of TheWit's lightning bolt.

The "Roof Sundays" parties have been so successful that TheWit Hotel is now set to launch a regular "Roof Mondays" event, which will feature movies on the 3D screen - all overlooking the Chicago skyline.

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