Kraft to make Kool-Aid healthier

May 30, 2008 4:41:13 PM PDT
Kraft is reformulating several versions of Kool-Aid and adding one new one. It's adding the antioxidant vitamin E to its sugar-sweetened Kool-Aid formula to make it more nutritional.

Sugar-free Kool-Aid has been changed to taste more like the original sugar-sweetened version.

Kraft also changed its singles packs so only one packet goes into a glass of water instead of two.

It's also launching a new Kool-Aid water beverage.

Kraft hopes the changes will help revitalize the Kool-Aid brand.

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