Woman's touch might encourage financial risk

May 14, 2010 2:35:01 PM PDT
If you're about to make a big financial purchase, watch out for the friendly female salesperson.

A new study finds both men and women were more likely to take financial risks after being lightly touched on the back by a woman.

Scientists say, being touched by a woman may remind participants of their mother's touch during infancy, making them feel more secure and confident in taking chances. As a result, they are more likely to take financial risks.

The same contact from a man appeared to have no effect on financial risk taking.


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