Trying to lose weight? Choose your words carefully


March 22, 2012 2:52:49 PM PDT
A new study finds the words you chose when refusing something tasty can make a difference in whether you are able to resist temptation.

For instance, responding with "I don't" increases the likelihood you will stick to your diet, rather than saying "I can't."

Authors of the study reveal saying "I can't" to temptation inherently signals deprivation and the loss from giving up something desirable.

On the other hand, the "I don't" strategy shows a sense of determination and empowerment.

The study appears in the journal Consumer Research.

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