New line of drinks by Pepsi

July 31, 2008 5:53:26 PM PDT
A cola maker is launching a line of flavored drinks. Pepsi's Sobe Life Drinks are made with a new, all-natural, no-calorie sweetener called Pure Via. It's made from a South American shrub called stevia.

The new sweetener still must receive Federal Drug Administration approval in the United States. So Pepsi will introduce its Sobe Life Drinks in Latin America first.

There are reports that rival Coke is also planning to introduce a new drink line with that sweetener.