Wal-mart re-launches value line

March 16, 2009 4:44:40 PM PDT
Wal-mart is re-launching its line of great value items. It hopes to attract consumers looking to stretch their dollars during the recession by adding more than 80 new items to its private brand.

Wal-mart's newest value products include frozen pizza and organic eggs.

The company is also reformulating hundreds of other products in its great value line and creating new packaging to make the items easier to find on store shelves.