Best and Worst Super Bowl Ads

February 8, 2010 9:39:28 AM PST
Super Bowl commercials generate as much interest, if not more, than the football game itself. The ads can be clever, creative, controversial and funny. And while some may miss the mark, they're rarely boring. Many inspire post-game water cooler conversation.

For the past six years, two professors from Northwestern University's Kellogg School of Management, play Monday-morning quarterback by conducting a review of the Super Bowl advertising. Tim Calkins and Derek Rucker, along with a student panel of Kellogg marketing students, watch the game and rate the commercials.

NU's is the only review that uses an academic criteria to rank the ads. Unlike other popularity-based rankings, the Kellogg Review evaluates an advertisement on key factors that can help drive sales and favorably impact the company's bottom line and brand awareness

You can find out more at


From Super Bowl Advertising Review Blog

Controversial anti-abortion ad is scheduled to air; featuring the mother of college football's Heisman trophy winner Tim Tebow

No appearance by legendary Clydesdales in Anheuser-Busch ads.

No Pepsi, Diet Pepsi, Gatorade or Sierra Mist ads; a huge shift for Pepsi brands, a core Super Bowl player, with spots running in the last 23 games

E-Trade's Talking Babies return for the third consecutive year.

More than 1,000 people sent in ideas for consumer generated ads for; 3 will air.

Chrysler returns to Super Bowl; no U.S. automaker advertised in 2009. last year