New Chicago Baby and Toddler Expo

July 26, 2010 (PRESS RELEASE) The Chicago Baby & Toddler Expo will be open Saturday, July 31, from 10:00 a.m. to 5:00 p.m. and Sunday, August 1 from 11:00 a.m. to 4:00 p.m. at the Renaissance Schaumburg Convention Center, located at 1551 North Thoreau Drive, Schaumburg, IL 60173.

General admission to the Expo is $7 online and $10 at the door, $5 for grandparents, and free for children under 5.

For more information about the Chicago Baby & Toddler Expo or to purchase discount admission tickets online visit or call (317) 517-9920.The Chicago Baby & Toddler Expo is produced by Bebe Paluzza, the nation's largest producer of baby fairs and events.


1) Britax Marathon 70 convertible car seat, $279.99; at Expo for $229.99 -- LOWER THIRD

Facts (general):Head injury is the leading cause of vehicle crash-related deaths for children up to 12 years old and comprises 65 percent of injuries in both frontal and side impact crashes, according to Child Injury Led Design and the Children's Hospital of Philadelphia.

Facts (about product):

Britax just redesigned and relaunched its most popular line of convertible car seats this summer. It's BRAND NEW.

* The new line offers Superior 360 Degree Protection with Revolutionary Head Safety Technology, including:

* A re-engineered lower center of gravity that creates stability in the event of a crash.

* Integrated steel bars that strengthen the connection to the vehicle and reduce forward flexing of the child seat during a crash.

* Patent-pending Britax SafeCell™ Technology with SafeCells that are designed to compress in a crash. This significantly lowers the center of gravity and counteracts the forward rotation of the child seat, which normally propels the child toward the front seat.

* Energy-Absorbing Versa-Tether® anchors the top of the car seat, minimizing forward-rotation and reducing crash forces reaching the child.

2) Joovy 2010 Ergo Caboose, $399.99 -- LOWER THIRD

Facts (about stroller product):

The product was just redesigned for 2010. It's BRAND NEW.

Better Front Suspension: The new twin piston front wheel suspension ensures a smooth ride with the least amount of effort by the pushing parent.

Front seat:

Improved front seat recline with a magnetic recline lock for easy seat adjustments

Ergonomically designed front seat helps eliminate pressure points by evenly distributing the child's weight across the entire mesh seat

The Ergo includes a Universal Car Seat Adapter

The Ergo includes a roomy back seat that flips open for easy access to the large storage basket

3) Baby Carrot Journal, $19.95/$24.95 --- LOWER THIRD

Facts (general):

Baby Carrots was created by two childhood best friends. When expecting for the first time, they figured they could still do it all. Before their second babies arrived, they knew they needed a little extra help. They searched for a tool to help and didn't find anything that met their needs - so they created Baby Carrots

Local company: Based in Hoffmann Estates, IL

Facts (about product):

Baby Carrots helps parents track feedings, sleep patterns, baths, doctor visit and questions, immunizations, milestones, baby gifts and important notes you want to write to your child concerning the special moments you just don't want to forget

The journal includes thoughtful advice from real moms, to help first-time mothers take the best care of their newborns

The journal has a 12 month planner

Baby Carrots can also be personalized, which makes it a great gift

4) Mrs. Smith Bags, $64.99 -$129.99 (at Expo $48.75 -$97.50) -- LOWER THIRD

Facts (general):

Designed first diaper bag in summer 2006 using a cardboard box and tape, and with kids in tow visited a local manufacturer who made the first prototype

HQ is located in her kids' playroom, home-based business

Local company: Based in Highland Park, IL

Started company after she was rooting through a generic, unorganized diaper bag in an airport, looking for her crying son's favorite toy, when she spilled a bottle of milk on everything in the bag. She searched for a bag that would help her stay organized, but was unsuccessful. So she designed and manufactured her own

Facts (about product):

Mrs. Smith Bags are all about organization, and are equipped with:

Insulated pull-out drawer for snacks and toys

Insulated bottle holder

Cell phone holder

Washable, full size changing pad (under top flap of bag)

Sippy cup holder

Zipper pocket inside bag

Key hook

Mesh pouch

Padded sunglasses holder

Converts to a backpack for easy portability

5) Boogie Wipes, $3.99 -- LOWER THIRD

Facts (about product):

Boogie Wipes are moist wipes made with natural saline to dissolve mucus.

Boogie Wipes are extra soft and moisturize stuffy noses with aloe and vitamin E (great alternative to a dry tissue)

Boogie Wipes are hypoallergenic

Boogie Wipes are alcohol, phthalate and paraben free

Available at 50,000 retail locations in the U.S. and Canada

Sponsoring the Daddyathon at the Chicago Baby & Toddler Expo

6) Educational/music CDs and DVDs/Juno plush doll -- LOWER THIRD

Juno's Rhythm Adventure (DVD) - retails for $17.99

Way To Go Juno! (DVD) - retails for $17.99

Indie's Great Teddy Bear Hunt (DVD) - retails for $17.99

Juno Baby - Super Duper Deluxe Edition (CD) - retails for $9.99

Juno Baby - Orchestral Edition (CD) - retails for $9.99

Juno Baby - Sing Along Edition (CD) - retails for $11.99

Juno plush doll - retails for $19.99

Facts (general):

The Juno Company creates products that encourage music appreciation in young children

Emmy Award-winning CDS and DVDs

Created by classical composer and mom Belinda Takahashi

Juno Baby puppet characters are designed by the same masters who created Sesame Street and the Muppets

Juno Baby has collaborated with top researchers, artists and musicians to create its award-winning line of products

Juno Baby has initiated The One for All Program, which donates a music education DVD to a child in need for every Juno Baby product sold

Bebe Paluzza
Chicago Baby & Toddler Expo
Renaissance Schaumburg Convention Center
Sat. & Sun.
(317) 517-9920

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