Amazon facilitates exchanging unwanted gifts

December 28, 2010 3:34:29 PM PST
'Tis the season to return those less than perfect presents and get something you really want. But what if you could exchange those gifts before they ever made it to you door? has new technology that allows you to identify unwanted gifts from particular senders and automatically exchange them before they're sent out. The sender will never know you swapped gifts. It's all designed to eliminate return hassles.

There's no word on when Amazon's gift exchange program will be implemented.