Your brain might know if you can quit smoking

January 31, 2011 3:21:07 PM PST
Your brain may also reveal if you're likely to give up smoking.

Using a functional MRI, scientists monitored the brain activity of smokers involved in a smoking cessation program as they sat and watched TV ads meant to help people quit smoking.

Scientists found that a reaction in an area of the brain called the medial prefrontal cortex was linked to reductions in smoking.

Scientists reporting in Health Psychology found that this neural activity could predict behavior change above and beyond people's own assessment of how likely they are to succeed.