Best, worst Super Bowl commercials

February 7, 2011 9:42:46 AM PST
The Green Bay Packers took home the Super Bowl trophy Sunday night in Dallas. But the game has become as famous for the commercials as the plays on the field.

Was the reported $3 million for a 30-second spot worth it for the companies willing to pay that much for air time?

Professor Tim Calkins with Northwestern's Kellogg School of Management appeared on ABC7 News at 11 a.m. to discuss the highs and lows of the Super Bowl ads.

2011 Kellogg School Super Bowl Advertising Review: