Survey: Hybrid cars too pricey for many consumers

April 28, 2011 2:59:50 PM PDT
Despite their fuel-saving technology, few consumers plan to buy a hybrid vehicle.

JD Power and Associates says no more than one out of 10 cars sold this year will be a hybrid, a plug-in electric or a diesel-fueled car. The sticker price is the biggest deterrent for consumers.

The JD Power survey finds even though hybrids promise to save money at the gas pump, consumers say high maintenance costs and the cost of charging stations for electric models also keep them from buying the environmentally-friends vehicles.