Call for ban on fast food ads during kids' programming


June 28, 2011 2:06:05 PM PDT
One of the nation's most influential pediatric groups is asking for a ban on fast food advertising during children's programming.

The American Academy of Pediatrics says the goal is to slow the rising tide of obesity among young people.

In a policy statement, the AAP is asking the Federal Trade Commission and Congress to eliminate junk food and fast food ads on cell phones and other media, as well as to prohibit companies that make such products from paying to have their products featured in movies.

The group says one-third of American children and teens are overweight and obese. That's double the proportion of 30 years ago. Several studies have identified TV watching as a contributing factor.