JCPenney offers permanently discounted prices

February 1, 2012 3:08:49 PM PST
JCPenney is launching what it's calling a "fair and square" pricing plan Wednesday.

The department store chain says rather than try to lure customers in with frequent sales offers it's introducing an "everyday price" it says is a permanent discount of at least 40 percent. That discount is on all store items.

Penney's says it's part of a campaign to make its brand more hip and more affordable.