MillerCoors sponsors CTA penny rides on New Year's Eve

December 4, 2012 (CHICAGO)

MillerCoors was announced as the first corporate sponsor of the program, designed to minimize drunk driving on New Year's Eve.

The company will pay $1.3 million under a three-year deal.

Each year, an average of 150,000 CTA riders use the penny ride program, which is in effect from 10 p.m. on New Year's Eve through 4 a.m. January 1.

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