Brand name drugs often prescribed over generics

January 8, 2013 2:22:37 PM PST
More than a third of doctors say they sometimes or often write prescriptions for pricier brand name drugs when a patient requests it.

That's despite the availability of cheaper and equally effective generic options. This study also found that marketing efforts might play a role in this trend.

Doctors who accepted small freebies such as free drug samples or food or drinks were more likely to opt for brand name drugs.

Authors of the study in the journal JAMA Internal Medicine say the problem is the added costs gets passed on to everyone in the form of higher insurance premiums.