Twitter targeting account advertising

January 15, 2014 11:15:02 AM PST
If you have a Twitter account advertisers will have a new way to target you on the social network.

Twitter advertisers will provide an email address of a user who has visited a company's website, purchased merchandise or a service, or have signed up for a company's email.

Twitter will then match that information with a user's account so marketers can send ads based on a user's likes and interests.

Twitter says users can uncheck a box in account settings to stop Twitter from matching your account to targeted ads.