Financial services firm Ally has hidden 100 "lucky pennies" in 10 cities across the United States as part of their effort to demonstrate the value of every cent.
Ally said the "lucky pennies" are slightly larger than a regular penny, with the Ally logo on the front and the number 100,000 on the back, signifying how many cents the Ally Lucky Penny could be worth.
Hey, #AllyLuckyPenny hunters! Please remember that all pennies are located in plain sight in public places. Stay safe, and good luck!
— Ally (@Ally) October 19, 2016
Ally said the hidden pennies were placed Wednesday in Chicago as well as Austin, Texas; Charlotte, N.C.; Denver, Detroit, Los Angeles, Miami, New York, San Diego and Washington, D.C.
Most people ignore pennies beneath their feet. We changed that.#AllyLuckyPenny Rules here: https://t.co/14UBh7Dkdy pic.twitter.com/XlJB6uHaR6
— Ally (@Ally) October 18, 2016
As of Friday morning, Ally said only two of the 10 pennies in Chicago had been found.
@joeymcg Hi Joey, only 2 of the Chicago pennies have been redeemed. If you see a penny, pick it up! It might just be an #AllyLuckyPenny. ^SG
— Ally (@Ally) October 21, 2016
Ally is updating this page with hints for specific cities. However, Ally says that all of the pennies are in "high-traffic, pedestrian areas like parks and famous landmarks."
@CreoleGoddess81 Hi, all of the pennies have been hidden in high-traffic, pedestrian areas like parks and famous landmarks. Keep an eye out!
— Ally (@Ally) October 20, 2016
If you find one of the lucky pennies, Ally says it can be redeemed online for $1,000 at AllyLuckyPenny.com by entering the redemption code on the back of the penny.