Frito-Lay is advertising its potato chips with decorative potatoes dangling from the ceiling of a subway tunnel between the Red Line and Blue Line at Jackson Blvd. The potatoes will stay as the ceiling's decor until Sunday, August 9, 2009.
"Lets hope that they won't use [the ceiling potatoes] to make potato chips," said one smiling Red Line passenger.
Frito-Lay's latest advertising initiative is calling attention to the company's use of domestic products. Frito-Lay says that its potato chips come from potatoes that are all grown in the United States on local farms. The latest advertising campaign is called "Closer than you think."
Along with its potato art, The Frito-Lay Company has also created a "chip tracker" to allow potato chip lovers to know exactly where their snack came from.