Find boutiques on Garmental.com

May 6, 2010 10:14:47 AM PDT
Chicago is full of wonderful boutiques, but even the most dedicated fashionista doesn't have the time or resources to visit all of them. The solution is as close as you computer, and a new website called Garmental.com. Launching next Monday, the site is an electronic fashion handbook. Not only will you be able to learn about the city's best boutiques, you'll also tips on putting together stylish outfits.

"Garmental is a fashion resource targeted toward the most fashion-crazy shoppers in the Chicago area," says website creator Suzanne Kopulos. "Garmental intends on being the go-to authority on shopping and must-have brands in local markets across the United States, beginning with our hometown of Chicago."

Garmental editors scour the best local boutiques to pick a favorite outfit of the day from a single shopping destination-and then post the ensemble at garmental.com. The goal? "To give a little style (and shopping!) inspiration to our users every weekday and provide boutiques the opportunity to build awareness in front of the city's most chic and savvy consumers," Suzanne says.

"Unlike any other online fashion resource, we are dedicated to one look a day, which gives the Garmental reader insight into each boutique's individual style," she adds. "Just think: Thousands of Chicagoans and destination shoppers using Garmental posts and search capabilities to select their next outfit or map out their shopping route! Not only will we inspire our audience on what to wear, we make it simple for them to shop Chicago."

Garmental users must sign up their email address to receive a newsletter and to ensure they receive exclusive discounts, promotions and invitations to the hottest events in the city.

A WEEK OF LOOKS FROM GARMENTAL.COM

Look #1: Night out on Rush Street
Sarca
710 N Wabash Ave
Chicago, IL 60611
312-255-0900
shopsarca.com

  • Multi-color Silk Wrap Dress, Mara Hoffman $405
  • Double Strap Green Suede Platform, Leopoldo Giordano $395
  • Vintage Tear Drop Earring, Damen & Division $60
  • Large Studded Ostrich Clutch, Victor Hugo $1,780
  • White Patent Leather Anchor Belt, Les Copains $235
  • Vintage Chain Convertible Wrap Bracelet, Bex Rox $345
  • Look #2: Casual Chic/Flowly Top & Dark Denim

    Sara Jane
    1343 N. Wells St.
    Chicago, IL 60610
    312.335.1962
    shopsarajane.com

  • Watercolor Cut Out Shoulder Blouse, Dora Landa $158
  • Dark Rinse Bootcut Denim, Anoname $110
  • Gold Hoop Earrings, M Gold $40
  • Black Fedora with Ribbon Trim, Peter Grimm $42
  • Distressed Lamb Skin Linda Hobo, Boujie Baby Couture $770 at Krista K Maternity + More or boujiebaby.com
  • Look #3: Ruffles that rock from day to night

    Le Dress
    1741 West Division Street
    Chicago, IL 60622
    (773) 697-9855
    ledresschicago.com

  • Teal Silk Ruffle Dress, Amanda Uprichard $194
  • Striped Pink Wrap, Italca of Italy $45
  • Silver Initial & Charm Necklace, Janna Conner $75
  • Silver Skinny Belt, Hyde $40
  • Silver Strappy Sandals, Nina $80
  • Look #4: Rooftop Ready/Military Inspired

    Fix
    1101 W. Fulton Market
    Chicago, IL 60607
    312.226.4565
    shopfixchicago.com

  • Military Green Jacket, Smythe $651
  • Rose Lace Tee, Elizabeth & James $256
  • Belly Canyon Skinny Flare Jeans, Paige $198
  • Cognac Leather Buckled Wedge Sandals, Cynthia Vincent $414
  • Gold Hoop Earrings with Stone, Citrine by the Stones $115
  • Leather and Gold Cord Bracelet, Citrine by the Stones $345
  • Look #5: Watercolor trends

    Zamrie
    1213 W. Diversey
    Chicago, IL 60614
    zamrie.com

  • Watercolor Silk Dress, Zamrie $148
  • One-of-a-Kind Vintage Gold Clock Charm Chain, Zamrie $225
  • 3 link Gold Earrings, Zamrie $42
  • Suzanne's Wardrobe:

    Elise Zip Top, Eskell $185

    Lucky 7 Necklace, Jules $90

    Round Gold Gem Ring, Vintage 5 $88

    Emerald Cuff, Paoo $100


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