Chicago is full of wonderful boutiques, but even the most dedicated fashionista doesn't have the time or resources to visit all of them. The solution is as close as you computer, and a new website called Garmental.com
. Launching next Monday, the site is an electronic fashion handbook. Not only will you be able to learn about the city's best boutiques, you'll also tips on putting together stylish outfits. "Garmental is a fashion resource targeted toward the most fashion-crazy shoppers in the Chicago area," says website creator Suzanne Kopulos. "Garmental intends on being the go-to authority on shopping and must-have brands in local markets across the United States, beginning with our hometown of Chicago."
Garmental editors scour the best local boutiques to pick a favorite outfit of the day from a single shopping destination-and then post the ensemble at garmental.com. The goal? "To give a little style (and shopping!) inspiration to our users every weekday and provide boutiques the opportunity to build awareness in front of the city's most chic and savvy consumers," Suzanne says.
"Unlike any other online fashion resource, we are dedicated to one look a day, which gives the Garmental reader insight into each boutique's individual style," she adds. "Just think: Thousands of Chicagoans and destination shoppers using Garmental posts and search capabilities to select their next outfit or map out their shopping route! Not only will we inspire our audience on what to wear, we make it simple for them to shop Chicago."
Garmental users must sign up their email address to receive a newsletter and to ensure they receive exclusive discounts, promotions and invitations to the hottest events in the city.
A WEEK OF LOOKS FROM GARMENTAL.COM
Look #1: Night out on Rush StreetMulti-color Silk Wrap Dress, Mara Hoffman $405 Double Strap Green Suede Platform, Leopoldo Giordano $395 Vintage Tear Drop Earring, Damen & Division $60 Large Studded Ostrich Clutch, Victor Hugo $1,780 White Patent Leather Anchor Belt, Les Copains $235 Vintage Chain Convertible Wrap Bracelet, Bex Rox $345
710 N Wabash Ave
Chicago, IL 60611
Look #2: Casual Chic/Flowly Top & Dark Denim
Sara JaneWatercolor Cut Out Shoulder Blouse, Dora Landa $158 Dark Rinse Bootcut Denim, Anoname $110 Gold Hoop Earrings, M Gold $40 Black Fedora with Ribbon Trim, Peter Grimm $42 Distressed Lamb Skin Linda Hobo, Boujie Baby Couture $770 at Krista K Maternity + More or boujiebaby.com
1343 N. Wells St.
Chicago, IL 60610
Look #3: Ruffles that rock from day to night
Le DressTeal Silk Ruffle Dress, Amanda Uprichard $194 Striped Pink Wrap, Italca of Italy $45 Silver Initial & Charm Necklace, Janna Conner $75 Silver Skinny Belt, Hyde $40 Silver Strappy Sandals, Nina $80
1741 West Division Street
Chicago, IL 60622
Look #4: Rooftop Ready/Military Inspired
FixMilitary Green Jacket, Smythe $651 Rose Lace Tee, Elizabeth & James $256 Belly Canyon Skinny Flare Jeans, Paige $198 Cognac Leather Buckled Wedge Sandals, Cynthia Vincent $414 Gold Hoop Earrings with Stone, Citrine by the Stones $115 Leather and Gold Cord Bracelet, Citrine by the Stones $345
1101 W. Fulton Market
Chicago, IL 60607
Look #5: Watercolor trends
ZamrieWatercolor Silk Dress, Zamrie $148 One-of-a-Kind Vintage Gold Clock Charm Chain, Zamrie $225 3 link Gold Earrings, Zamrie $42
1213 W. Diversey
Chicago, IL 60614
Elise Zip Top, Eskell $185
Lucky 7 Necklace, Jules $90
Round Gold Gem Ring, Vintage 5 $88
Emerald Cuff, Paoo $100