Ford continues to hold the top spot on the list compiled by Kelley Blue Book.
This year, Ford widened its lead over Toyota which has been hurt by a series of recalls.
Shoppers rank durability, reliability, driving comfort, performance, fuel efficiency and safety.
Twenty nine percent of new-car buyers say they are considering ford vehicles. Twenty two percent are considering Toyotas followed by Chevrolet at 21 percent, Honda at 20 percent and Hyundai at 13 percent.
