Toyota might start separate Prius brand

October 10, 2008 2:30:18 PM PDT
Toyota may turn the Prius hybrid line into its own separate brand. The Prius brand would be similar to Scion, which is also owned by Toyota. The brand would include the original Prius, as well as larger and smaller models of the popular gas-electric hybrid.

If the company goes ahead with the plan, the Prius brand would only be sold in the United States.