DVD price war heats up for holidays

November 6, 2009 3:16:46 PM PST
First it was books- but now three retailers are fighting an Internet price war for DVDS.Walmart dropped its pre-order price for some highly anticipated movie titles to $10 each. That includes free home delivery.

Target and Amazon.com quickly matched the offer.

Next, Walmart dropped to $9.98.

All three are showing similar deals for online book orders.