Columbia Sportswear opens Mag Mile store

March 12, 2010 2:58:10 PM PST
The Lincoln Park High School band helped celebrate the opening of a new store on Michigan Avenue Friday.

This is first-ever store for Columbia Sportswear.

The 11,000-square-foot facility features a full line of active outdoor apparel.

For the company, Michigan Avenue was a good fit for pulling in Chicago's international tourists.

Columbia is going to donate 10 percent of all weekend sales to Chicago's Active Transportation Alliance.