Survey estimates Super Bowl spending at $11B

February 1, 2012 3:07:13 PM PST
A new survey by the national retail federation says consumer spending for the sunday's big game could reach an all-time high.

The average Super Bowl viewer is expected to spend just under $64 on game-related merchandise and food. That's up from an average of $59 for last year's Super Bowl.

Total Super Bowl spending this year is estimated at $11 billion.