Billie Jean King, Pearle Vision celebrate World Sight Day with #RaiseYourGlasses campaign

Tennis icon Billie Jean King launched a campaign Tuesday with Pearle Vision in honor of World Sight Day.

CMO Doug Zarkin joined WCL to talk about the campaign and encouraged viewers to take a picture of themselves in their favorite eyeglasses and post them with #RaiseYourGlasses.

For every 10 photos posted, Pearle Vision will make sure a child who needs glasses get them.

This segment was produced with and sponsored by Pearle Vision.

For more information, visit: pearlevision.com