The "harvest mark" labels will include a 16-digit code, which can be entered on rascal's website to track the farm and the growing region.
The labels will be in use by next year. They will appear first on Driscoll's strawberries, blackberries, and raspberries and later on blueberries.
Driscoll's says the new labels tell consumers more about the fruit they eat and will also help food safety investigators track any issues.