Starbucks sells $100M of instant coffee

August 3, 2010 1:52:13 PM PDT
Starbucks reaches a milestone with instant coffee. The coffee chain says sales of Via ready brew have reached $100 million since its debut 10 months ago.

Via is sold at Starbucks and in grocery and drug stores as well as other retailers.

Starbucks says Via has 30 percent of the $300 million single-serve instant coffee market and it plans to expand the line.


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