Rental company offers discounts for cars with ads

August 1, 2011 2:54:50 PM PDT
Budget Rent A Car is offering a discount for renting vehicles that are also rolling billboards.

The idea is being tested in Atlanta with 15 full-size sedans and 10 SUVs that feature ads. The company says those vehicles are rented the most.

In one case, a rental that would normally cost about $300 now costs just under $90.