In fact you may be surprised at the lengths they go to make their customers happy. Shane O'Flaherty, president and C.E.O.Forbes Travel Guide (forbestravelguide.com), talks about the inner workings of 5 Star hotels.
Some of the unique services include: beautifully printed card presented post-massage with suggestions of how to continue to be relaxed throughout the day; monogrammed pillows with your initials; directions waiting for you in the rental car; filling up your gas tank prior to departure; selecting items in your fruit bowl based upon your taste buds.