Summer Grooming Tips for Guys

July 28, 2010 (PRESS RELEASE)

Growing up in suburban McHenry, Sam knows how hot Chicago summers can be. But he says guys can stay cool and look good with the right grooming and shaving essentials, along with some well-chosen clothes. John O'Neill of suburban Wheaton took Sam's advice. The 42 year old electrician got a makeover and now has a cool new look that will take him into the fall.

Great style starts with grooming, Sam explains With the right products and technique, looking and feeling your best doesn't have to take a lot of work or time.

  • Hair is a natural insulator for the head and face. If you have facial hair and don't want to part with it because of the summer heat, there are ways you can still stay cool and keep your personal style
  • A little trim goes a long way. With a closer haircut, heat escapes through the scalp, helping to keep your head cool.
  • Keeping a clean shaven, or sporting a very closely trimmed beard will also reduce heat retention
  • The removal of chest hair will not reduce heat retention by very much, but will make hot days more comfortable. It can help reduce the itchiness caused by hair.
  • When preparing to shave, be sure to properly prepare your skin by using hot water and using a Pre-Shave Oil to soften hair. The Art of Shaving has a great Pre-Shave Oil that softens your beard hair
  • After your shave, make sure to moisturize properly. Even though it's hot outside and you're probably sweating, it's important to use an After-Shave Balm to keep your skin moisturized and healthy. The Balm is lighter than lotion; I recommend the After-Shave Balm from The Art of Shaving
  • Sam's Summer Style

    No excuses. Even with the warm weather, men can find ways to look great and stay cool this summer, Sam says. There are several summer trends for men which include:

  • Plaids and Checks-If you're not into predictable resort wear prints for summer try some plaid, gingham, or a bold buffalo check; they're a great choice for summer shirting and totally on trend. This look can be preppy, classic, or urban depending on your choice of print
  • Military Inspired- Military inspiration is everywhere for spring, so mix this trend into your look where you can. A lightweight field jacket, a shirt with epaulettes and pockets, or even a pair of cargo shorts. Believe or not they the cargo is back in style
  • A shot of color- One of the easiest ways to freshen up your summer style is to add a shot of color. It can be as simple as a colored T or as forward as a color pair of shoes or sneakers. Reds, blues and purples are totally on target for menswear this season
  • Chambray- If you love denim, but not in the dead of summer, then try some chambray instead. This woven blue cotton fabric resembles denim and is inspired by classic work wear from the industrial era. It's the perfect lightweight option for your summer style and mixes well with your favorite pair of khakis--another key trend this summer
  • Light Layers- Just because it's hot out doesn't mean you can't add some interest to your look. Try adding one or two layers to your everyday outfits to kick things up a notch. Make sure you choose natural fabrics like cotton and linen to keep things cool
  • Dad Makeover

    John O'Neill is a 42 year-old electrician from Wheaton, looking to gain a sense of style. He works hard every day, and needs to wear comfortable clothes for his job, Sam explains. His work attire of blue jeans and plain t-shirts has trickled into his wardrobe outside of work. "John describes his style as not having one," Sam continues. "We're going to change that and make his daily regimen easier than he ever could imagine. I wanted to help John find his own sense of style, and show him how to keep that style in the summer, despite the heat and humidity."

    A Master Barber from The Art of Shaving on Michigan Avenue gave John a hot towel shave and haircut. The Master Barber used the 4 Elements to a Perfect Shave, helping John achieve optimal shave results while relieving and preventing ingrown hairs, razor burn, tough beard and sensitive skin.

  • The Pre-Shave Oil softens the beard and prepares the skin for a close and comfortable shave without leaving oily residue
  • Shaving Cream softens and lifts the beard for a close comfortable shave, and protects the skin from irritation and razor burn
  • The Fusion Chrome Collection ProGlide Power Razor releases gentle micro-pulses help you reduce friction and increase razor glide. Utilizing the newest blades from Gillette, the thinner, finer blades glide effortlessly with less tug and pull for incredible comfort
  • After-Shave Balm soothes, refreshes, and regenerates the skin after shaving
  • "John's new look will help him look and feel his best all the time, and is helping him stay cool during the dog days of summer. It's not about changing your style; it's about being the best you can be," Sam adds.


    Sam Saboura has made his mark as a television personality, style expert, clothing designer, and author, and he is the go-to guy for advice when it comes to outfitting men. He is a firm believer that men's style should be approachable, unintimidating, and easy to understand-as much for the real guy as for the high-profile celebrity.

    Saboura's professional career began as the personal shopper and menswear manager at the famed Fred Segal, LA's most exclusive specialty store. For several years, he remained Hollywood's best-kept secret, dressing many of the world's most visible stars-including Brad Pitt, The Osbournes, Jude Law, Robin Williams, Mark Ruffalo, David Beckham, and the members of Aerosmith-who consistently sought out his extraordinary eye and impeccable sense of style.

    In 2003, he joined the cast of ABC's Extreme Makeover . As the breakout star and host of this hit series, he led an elite team of professionals who transformed the looks-and lives-of individuals throughout the country. With his warm personality and tough-love approach to self-improvement, he quickly established himself as one of television's leading style experts. Extreme Makeover remains an international television sensation, airing in more than 100 countries and broadcasting daily on the Style Network.

    Saboura frequently brings his distinctive approach and expansive knowledge of fashion to the red carpet during award-show season. His charismatic and intelligent fashion commentary has entertained and educated audiences during The Oscars, The Emmys, The Golden Globes, The SAG Awards, The Grammys, The American Music Awards, and on E! News Daily. He has also appeared as a style contributor and expert on Good Morning America, Extra, and E! Entertainment, as well as on VH1, The CW, Bravo, the Style Network, the TV Guide Network, MSNBC, and CNN. His practical style tips and expert advice regularly appear online and in national publications, including Us Weekly, People, InStyle, DNR, Life and Style, TV Guide, Life Magazine, USA Today, the Chicago Tribune, the Chicago Sun-Times, the Boston Globe, the New York Post, and the New York Times.

    Saboura has been seen most recently seen as the resident style expert on TLC's Real Simple. Real Life. He is the host of AOL's new Web series, "My Body, My Style," and is currently creating and producing his own style show. His clothing collection, STYLED by Sam Saboura, is sold exclusively on HSN, and he works extensively as a freelance wardrobe designer and consultant. In addition, he remains in high demand as a personal stylist for celebrities in the film, television, and music industries.

    Saboura's approach to men's style is simple. He says, "Guys should look like guys. I encourage them to experiment with their style, but not to lose sight of a masculine edge. The result should be handsome and effortless-not put-together and fussy. Good grooming and well-tailored pieces are key, and I always draw from the classic, simple looks that have driven men's fashion for decades. Personal style is best expressed through great basics with subtle twists and details. This whole style thing isn't really so hard. With a bit of information and a nudge in the right direction, any man can unlock his potential and look great."


    With locations on Michigan Avenue and at Woodfield Mall in Schaumburg, The Art of Shaving stores provide an escape for men, featuring aromatherapy-based grooming products along with one-on-one advice from onsite Master Barbers. The stores also sell handcrafted-shaving instruments such as The Fusion Chrome Collection Shaving Sets and the company developed "The 4 Elements of The Perfect Shave" to produce optimal shaving results.

    In addition, The Art of Shaving stores carry natural skin-care products for every skin type and personal preference

  • Unscented Product Line: hypoallergenic and fragrance free for truly sensitive skin
  • Lemon Essential Oil Product Line: cleanses skin, rejuvenates skin cells and tightens pores; for normal to oily skin
  • Lavender Essential Oil Product Line: soothes skin irritations and replenishes skin cells; for normal to sensitive skin
  • Sandalwood Essential Oil Product Line: soothes, moistures, and rejuvenates skin; for normal to dry skin
  • There are 40 stores across the country. For more information, visit

    Copyright © 2022 WLS-TV. All Rights Reserved.