CTA's penny rides to be sponsored

August 8, 2012 4:37:21 PM PDT
The CTA now has a sponsor for those penny rides on New Year's Eve. Chicago-based Miller Coors now has a three year deal with the transit agency.

It will pay the CTA at least $630,000 and could go as high as $1.3 million.

In exchange, Miller-Coors will sponsor Penny Ride Night with the slogan: "Great Beer, Great Responsibility."

The company also gets to put Miller Lite ads throughout the rail system for four weeks in December.